MAZDA MX-5 MIATA
Mazda has announced that the automaker has shown 900,000 units of its MX-5 Miata, the car tires to the curb first start in 1989. This astronomical figure, a whopping 45 percent were sold in North America, which means that 388 000 of droptops were delivered to our continent in the last 22 years.
Mazda attributes the success to its ability to observe what makes a winner convertible sales in the first place - to provide basic sports car appeal with the highest rates of pleasure per dollar of any vehicle out there. Since 1989, the convertible through two complete overhaul and much less being updated. MX-5 has crossed the threshold of 500,000 units in 1999, and sales roadster continues to march on Winsome impressive. Click past the jump to read the press release at the time for yourself.
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